/ brand identity / 2016
Logo design, brand identity, interface concept, user experience & Icon design for an energy efficiency startup
Nothing short of Rethinking Energy was the aim of young startup ENFFI when the three founders talked about their first concepts for their idea. Three years later, Enffi wants to help you to live a more environmental friendly life by giving you feedback on your daily energy consumption and behaviour at home. A complex algorithm shows all the connections between the various factors of your personal energy usage, so Enffi can give you individualised tips to better your behaviour and save on energy costs as well.

Keeping away from the garden area of environment themed designs, Enffi wants to approach the topic in the grown-up yet warm approach it's demanding. Combining clear and smart interfaces with a playful and educational approach of gamification, Enffi wants to help you to rethink energy as well. I was lucky to help shape the brand identity for this project, as well as support the team with their interface design and user experience.

ENFFI is currently only available for Android, a iOS version is currently in development.