As part of a extensive rebranding, the New Zealand branch of California burger restaurant CARL'S JR also wanted to tale a close look at the service and food experience in their restaurants throughout New Zealand.
Giving the customers a fresh and modern experience that stayed true to the Californian origin but also distinguishes the tabel service experience of Carl's Jr from normal fastfood chains, both the packaging and presentation of food and drinks was updated as well as the whole store appearance reimagined.
Ranging from the outdoor signage, opening timetables & menus, larger wall graphics & smaller type treatments to condiment flags and napkin dispensers, every item in the store should give you a new Carl's Jr experience.
This project was part of my second design journey while staying with VELOCITY CREATIVE
in Auckland, New Zealand.